Who am I to this city?

(Just being a little dramatic, its Friday)

Who is Lui to this city, Mexico City, CDMX as we say now, or Distrito Federal (DF), as I grew up saying it.

Who am I to you?

To me, I am a man, who for the first six years of the past ten played this simulation, sector Mexico City, as a “creative” specializing in photography, fashion editorial, publishing, and business (selfless plug). Then, for around one year, I slowly and painfully learned my biggest lessons, closing all my projects, company, and independent fashion magazine. All promising ventures that went straight into my education, my current real-life experience, and a whole lot of memories. I have no regrets, I have many scars, and so many photos. I would document everything back then (I still sort of do), hard drives full of friends, the drug years, past lovers, and short films that never came out. Some did, most didn’t. Some drives got lost, some made it through.

Then, for the past 3 years, I re-focused. I partnered up with one of the coolest girls in the city, and then fell in love with her. We knew we were creating a huge risk going from business partners to life partners, but we pulled through. It wasn’t easy, and the risk was overwhelming at times, but I had gone to war before. I knew that love, respect, and admiration for each other would help us way more in the long run. Last time I based my strategy on money, the cool factors, and vanity. Thinking my surrounding market would recognize me and my past company. In theory, it could have worked. We did all the right moves.

I would discover later how you can have all the right tools, and money in the world, but if your team doesn’t believe in you, you’re done. They will milk you for all your money, energy, and your soul if you’re not careful. I got lost to losing mine. Thankfully, the pandemic hit, and I got to reset like I was in a dream. And yes, it was a horrible moment for the world, and for many if not most, an undesired situation. Horrible things went down, but for me, it saved my life. I hate how it happened, but it happened. It gave me time to reflect and to grab on to strengths I didn’t know I had.

As one inevitably grows up, talking about the dark side of creativity, past adventures, and experiences suddenly doesn’t seem too bad. I hope if you are reading this, and consider yourself a dreamer, a creative, a designer, a new type of mind, you never give up. Life goes around too much to not enjoy it. I never stopped believing — hope you never stop too.

See you at the office.

LUi.