Thursday 9 / 11 / 2025 + Numéro NY 🫣🫠

Hello everyone in the present era, and hello to anyone in 25 years who might be reading this, human or robot. I don't know why you are here, but you are here.

Today is Thursday, September 2025, and I am sitting on my roof in Mexico City. A beautiful array of sounds from the construction site to my left, to the cars going by. It all gives me this sense of chaotic peace through knowing what the sounds mean. Through the chaos of all these sounds I generate a sort of "inner peace".

The noise is a reaction to movement. The honks, a reaction to movement. Or to the need of movement. The cleaning of the streets creates a sound of movement. Moving arms, legs, and brooms. Dogs bark to people walking—movement. Planes fly by, creating sound. These sounds create movement in my brain. They make me connect my thoughts to emotions, movies, books, people, sex. Anything. Sound is so important. Air can be hard to listen to in a city, but one can imagine it moving the leaves, the branches. The tree that hugs my house, and me at this moment, to cover the sun but let in just enough light to give me this natural shadow, is what it's all about. It took me a while to understand it; like any good thing, it takes time to arrive. But I guess I've earned my sigh.

A nightmare would be to not have any noise on a random Thursday in this city, but it could also be a dream. I love when in the movie Vanilla Sky the director and crew knew that it was going to be worth it to spend all that money on clearing Times Square for the running scene with Tom Cruise. Epic movie, epic scene. The hard part? Producing that scene, clearing the streets. The smart part? The audio design. It's almost Independence Day in Mexico, and I will let you in on a little secret if you are into making content, photos, videos, styling, etc.: here in the city, everyone leaves. The sounds are not at zero but they do reduce by a lot. So it's one of the best weekends to go out and shoot. Hopefully some film student sees this.

Well I can keep yapping about life or I can go into my fashion business take with Mazarine the company behind one of my favorite publications Numéro. They are a big group in Europe and player in Asia. To me they’re expansion to the USA market was 100% confirmed two weeks ago when the account Numero Ny popped up on my IG feed.

They proceeded to post a series of videos all directed by pretty independent up and coming creatives, that is always fun. All the promo leading to the launch was all really nice. Good job. I kind of seen the referencing they used before by magazines like Perfect and Dazed but over all great. It had me ready for their obvious September cover release, with Fashion Week happening.

Maybe it released yesterday or today who cares, but when I woke up today I was in shock. First of all Nick Knight is a fucking badass and amazing photographer, but really? Him? First emotion when I see this cover? I hate it.

This is what Mazarine stands for, as I screen shot it from their website. So why are they recruiting from their own, and not a New York native (obvious move), that will not only know how to play nice with the traditional side of media, fashion, and the city you are literally putting in your name. The new editor and chief Philip Utz hopefully doesnt turn this move into another Vice buying ID Mag situation. Numéro is such an important name for me, I’ve always loved collecting their print issues. To me New York is also iconic, so when energies like this collide I want magic. Not this half done gossip girl take from the 2004 - 2006 era. With, I am sorry, Taylor Hill? lol.

Then we have the second cover. I really need to see that budget, because if it took that huge team to do this, damn. What are you doing Mazarine.

And maybe I bite my tongue and Numéro NY turns out great, and this was just a rough start. Well maybe. Hopefully. I want to be wrong on this one.

The card from Philip doesn’t reassure but at least he has experience, so the interior content might be better. Still for me, the cover is so important.

This just opens up even more possibilities for independent creatives, and publications on the rise to take from an ever expanding digital media race. Brands want to pay if you have the numbers or the skill, why not have both. So now, with companies like Mazarine and others betting on New York, who’s next. What’s next? Whats your next move?

Honestly a NUMÉRO MEXICO would kill. There is so much talent out here, but the question remains. Who could be at the helm? Who would Mazarine hire to pull it off. In a market where so many past publications, have failed. Could they even play out a scenario where they profit?

With Mexico and neighboring countries all dealing with political, and social problems, is it even right to propose something like this, in a time like this? I say it is right. We can not stop the forces of evil that create the horrible situations the world is in. We can only give light and positive energy to the world we want to see, and live in. Mexico City would host a great Numéro.

Niche Activity

I will go ask on my IG followers and friends who they think would make the cut for the team at Numéro Mexico, and see if we get any responses.

Editor In Chief / Direct@r ?

Editor At Large ?

Fashion Editor

Gastronomy Editor

Photo / Video Direct@r

Comment below.

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See you at the office,

LUi