Dear future agent.

First we open our hearts … then we send 200 dms if needed.

I’ve always had the impression that you wait for management or agents to arrive to you, once your career starts to actually demand it. Once you start making money or become famous, these agents, managers, agencies, publicists, etc, they all come. More and more you see representation for stylists, hair, makeup, photographers, directors, art directors, etc. There is representation and management business in everything now if you are worth the squeeze. I’ve always had this traditional idea really embedded into my brain. So I thought it was time to upgrade and put myself out there in new ways.

I have always had support to push almost any creative idea or artistic discipline from my amazing parents. Now don’t get distracted and think, oh you have had it all, rich kid, etc. Yes, but no. Hear me out. My parents are unique people, and they continue till this day to be a pillar in my path. I love you guys, and I am so grateful.

Over the past ten years, there was a counterpart to all of their support. They are over protectors, and it took a while for me to burst my own bubble and actually face the real world, I almost quit art. I killed the past LUi, and ego deathed the shit of it. I did it, it wasn’t fun, but I survived. Having parents, that wouldn’t question why I needed to be in Paris Fashion Week was amazing, but it also made me a tad lazy while also motivated and propelled me when I got to these places (it was tricky). I remember I would think that I had to really try with life giving me so much opportunity. And if you actually know me in real life, you know, I am all about trying and trying and trying and trying. But the getting there part was tricky. I had the hard part done for me, and that affected how I created, and moved with every creative project. I dropped out of university, and launched my company. I used my parents’ support to launch my production house back in 2015 which would later launch my past fashion magazine. I have always been an extremely hard worker. Maybe it’s my Baja California energy, and also seeing my parents be so active, proactive, and business savvy my whole life. They knew I would work hard, so they sponsored my endeavours. They are my biggest investors, and are still waiting on their ROI. Soon, soon.

They did not know that the city’s temptations would be too much for a younger LUi looking for glory in the echelons of the city’s coolest spots, people, and projects. Upsi. I am happy with my past decisions, in the end I actually reached all my goals, and took what my heart desired. Unfortunately when I made that pact, I was young and reckless so be careful what you wish for. Oh well, we all have to go through it. I cannot be more happy to be 32 while feeling 22. The irony is that when I was 22 I wanted to feel like 42, but that is another story. Except when I drink, I do feel 62 with a hang over.

Now that I am fortunate to still play the game, I apply a different perspective to so many of my ideas. One of these perspectives is on how I view my own career path, and the people I want near me to reach my goals. But it is time to write the following, and also say it out loud: I need representation. Hear me universe. I am waiting.

LUi needs an agent. A producer. A manager. For the past ten years, I have had around ten titles that I operate under to keep afloat, and one of those is acting like my own manager, agent, and producer. I used to be afraid of saying I need this, because I felt it made me look weak that I had to ask, and I wasn’t being scouted in the traditional way. My parents helping through the years, and my current team, and past teams constantly giving me a sense of support was enough at one point. I always felt I didn’t need an agent or manager. But now ten years later, I think I made a mistake. Like other artists, creatives, and craftsmen, there is nothing wrong with looking for yourself, I was just brought up weird I guess. Also I didn’t have receipts, and proof, so that made me believe I wasn’t ready. Trust me, I have them now.

I know my talent, I know my strengths and what I bring to the table. Also in a world of everybody being a host, content creator, and video creation, well this boy now a man, has been uploading since he was ten. Before it was a career path. Before there was a roadmap, a ring light, or a course on how to do it. Self-taught, figuring it out frame by frame, platform by platform. So… I know what it takes, and how I could grow, if I had a professional help me. I don’t need therapy, I need an agent.

You see, I’ve made a lot of money using my creativity, talent, and wit — built independently, through my own clients, my own invoices, my own work. Trained my ass to know what I know, and speak how I speak. My problem is that my standard is too high. I was too hard on myself. But if I had to put a number, with good years and bad, I have invoiced around 400K (USD) if not more. Maybe to a lot of you not that much, but to me it’s a huge number. This is my work. My clients. My receipts. Take into account that it was over ten years, while operating under nine other titles at the same time. There has to be points for that. The consistency alone should speak. Now if I only had to focus on creation and not the other nine titles, I truly believe I would have done double that number. That is exactly the logic for the agent.

Don’t be afraid. I believe that I write to decree. To manifest. And so I write this today, to let go of fear, and judgement. I call upon the gods of Olympus (honestly the coolest ones). Hear me! I will make you proud fam. 🥹

Go have a Martini or Negroni and think about what you just read.

Thats your homework.

See you at the office

LUi